Nikon
03-05-2009
www.dannychoo.com Views 188
image ID#25996 Thank you all for the kind words regarding the Nikon CM! Am pleased with the great work by the Weiden and Kennedy team and producer Timothy Saccenti. Today we look at the behind-the-scenes of the shoot but before we do, thought we'd take a look at an interview with Timothy below. And for those who have not seen it yet - the full version Nikon commercial below. image ID#25997 Arrived at the warehouse at about 08:00. The place had been converted into a studio. Looks like staff got there much earlier to set up the equipment. image ID#25998 Was a but cold in the studio which they warmed up with these huge gas burners. They made a roaring noise when turned on and had to be switched off during shooting. image ID#25999 Some malarky going on before getting changed. image ID#26000 The dolly tracks used at the beginning of the shoot. image ID#26001 All windows were covered up to prevent light getting in. image ID#26002 Taking a few shots around the studio with Aoi-chan. image ID#26003 The operations room where we discuss the shoot and photos to be used as backdrops. There are actually three image videos in the series - the first one is with Klein and Dytham who are not only architects but also run Pecha Kucha Night and own Super Deluxe where the last Tokyo CGM Night was held. You can see their bit below. image ID#26004 Then its off to the changing room to get kitted up - but first things first - set up Aoi-chan. image ID#26005 Love this Firefox T-shirt. image ID#26006 Some snacks to munch on while having makeup done. image ID#26007 I was asked to bring along some of my wardrobe for the director to choose. Was initially asked if I had light colored clothing ^^; image ID#26008 That and that. image ID#26009 After changing its time to be made up. image ID#26010 Any make-up otaku here? image ID#26011 All spots and blemishes are gone twenty mins later and whats left of the hair is made up. image ID#26012 Back in the main studio to see whats going on. Was difficult choosing photos for the background as I had to pick out stuff whereby you cant really see recognizable faces, or logos or brand names. I really wanted to feature figures but would usually mean getting permission from the figure maker and then the license holder and then the original artist blah blah. Luckily the boss at Good Smile is chummy with Crypton and told me that he will sort out getting permission for usage of Hatsune Miku. image ID#26013 Camera set up on dolly track and nearly time to start. image ID#26014 A few words with the director before starting. image ID#26015 Shooting starts. This is the intro to my slot. The camera moves in with lights down and as the camera comes closer the lights come on. This is done quite a few times. image ID#26016 After the first slot is done, the dolly tracks are moved and bits n pieces are re-arranged. image ID#26017 A huge heavy looking lens change. image ID#26018 Lighting is adjusted too. image ID#26019 The second slot is where I sit down and have somebody ask me questions. Here I'm being kitted out with a pin mic. Completely unrehearsed because they wanted me to sound natural which is why some of my answers sounded cheesy ^^; The man who was asking me stuff was Shunsuke Iwai who works at Wieden and Kennedy - check out his making-of at his burogu. He is an airplane otaku and can tell you which plane (type and configuration) landed at any given time @.@ image ID#26020 The lovely Junko-san from VA Entertainment fixes the balding hair ^^; image ID#26021 A few laughs before we start. The photo here is available in the Uchimizu photo article. Tokyo Hunter was with me on the day at the Uchimizu and took a couple of those shots. image ID#26022 Just noticed Miku's pantsu ^^; image ID#26023 The photo in the background here is in the Tokyo City View photo article. image ID#26024 Some fine tuning for the camera angle. image ID#26025 And Action! image ID#26026 Wifey has a look at the proceedings at the back of the studio. image ID#26027 Here I choose which photos I want to talk about. The key message in the commercial is about finding special moments hence the tag line "Find your next moment." image ID#26029 For the third slot I'm running around behind the screens with a very nice Nikon camera which I wanted to take home with me ^^; This photo is a fave of mine and you can see it and other similar ones in the Toyosu Photo Walk photo article. image ID#26030 Difficult to get good shots of the next slot. This device had a mirror at the bottom and top. The inside was filled with water. You can just about make out the projector to the left of the photo - the image is projected onto the bottom mirror, through the water, hits the top mirror and then is projected on the screen at the other end giving a Minority Report type look n feel that you saw in the clip below. Does anybody know what this device is called? Me forgot to ask. image ID#26031 And this is what it looked like - the actual CM will give you a better idea of the end effect. image ID#26032 The projectors they used for the screens were huge! image ID#26033 And the final slot is where I'm standing up talking about my photo memories. image ID#26034 Was asked to look serious ^^; image ID#26035 And thats a wrap for Danny! The staff need to stay behind to shoot the other two CM's after lunch. But before lunch its a group photo with the Wieden and Kennedy team, some folks from Nikon, the stylist and Timothy. image ID#26036 Kawaii zo! image ID#26037 And its time for lunch while watching Japan VS Korea Vs Aoi-chan. image ID#26038 A lot of time n effort n resources go into making commercials. "Otsukaresama!" is the greeting used for folks who are hard at work. image ID#26039 Chicken katsu bento for lunch. image ID#26040 Then its downstairs on the first floor of the warehouse for photos. image ID#26041 And a few snaps from the video. Starts off with a pan zoom. image ID#26042 When I take a photo, I usually think about how the viewer sees it and try to ensure there is something in the photo where one can identify the location. image ID#26043 Here is that Minority Report type visuals cut. Ended up with only a few seconds but shot it for quite a while. image ID#26044 A few bumps here n there but all zits have been removed from my ugly mug ^^; image ID#26045 And they weighed this much. image ID#26046 And were really soft n bouncy. image ID#26047 And if you push them they would rebound and hit you in the face. image ID#26048 Name that Nikon camera and lens. image ID#26049 Zettai Ryoiki is... image ID#26050 She only talks to me when people are not around. You must beleive me. image ID#26051 Nikon - Find your next moment. image ID#26052 I would be playing with my oppai all day long if I turned into a woman. image ID#26053 The CM is up at nikonnext.com and short versions may be viewable in your region on TV soon. The official site also has a few other photos of the making like this one. image ID#26054 Another shot of Timothy and myself going over what he needs. image ID#26055 Been looking for a new pair of glasses for a while. Been wearing this pair for a few years now. How often do you change your specs? image ID#26056 nikonnext.com also has the Japanese and I think they got Chinese versions too. image ID#26057 The translation turned out to be a bit different but interesting - "A moment of a day in the life of a figure." (kind of). And the next CM I'm going to appear in is the... Akihabara News - Gadgetry from Japan (Subscribe)Japan Probe - Japan news and entertainment (Subscribe)Kirainet.com - A geek in Japan (Subscribe) View the full sized images/comments for this item at dannychoo.com Feel free to join/add Danny Choo and see what else the little bugger is up to in his other networks.
image ID#25996 Thank you all for the kind words regarding the Nikon CM! Am pleased with the great work by the Weiden and Kennedy team and producer Timothy Saccenti. Today we look at the behind-the-scenes of the shoot but before we do, thought we'd take a look at an interview with Timothy below. And for those who have not seen it yet - the full version Nikon commercial below. image ID#25997 Arrived at the warehouse at about 08:00. The place had been converted into a studio. Looks like staff got there much earlier to set up the equipment. image ID#25998 Was a but cold in the studio which they warmed up with these huge gas burners. They made a roaring noise when turned on and had to be switched off during shooting. image ID#25999 Some malarky going on before getting changed. image ID#26000 The dolly tracks used at the beginning of the shoot. image ID#26001 All windows were covered up to prevent light getting in. image ID#26002 Taking a few shots around the studio with Aoi-chan. image ID#26003 The operations room where we discuss the shoot and photos to be used as backdrops. There are actually three image videos in the series - the first one is with Klein and Dytham who are not only architects but also run Pecha Kucha Night and own Super Deluxe where the last Tokyo CGM Night was held. You can see their bit below. image ID#26004 Then its off to the changing room to get kitted up - but first things first - set up Aoi-chan. image ID#26005 Love this Firefox T-shirt. image ID#26006 Some snacks to munch on while having makeup done. image ID#26007 I was asked to bring along some of my wardrobe for the director to choose. Was initially asked if I had light colored clothing ^^; image ID#26008 That and that. image ID#26009 After changing its time to be made up. image ID#26010 Any make-up otaku here? image ID#26011 All spots and blemishes are gone twenty mins later and whats left of the hair is made up. image ID#26012 Back in the main studio to see whats going on. Was difficult choosing photos for the background as I had to pick out stuff whereby you cant really see recognizable faces, or logos or brand names. I really wanted to feature figures but would usually mean getting permission from the figure maker and then the license holder and then the original artist blah blah. Luckily the boss at Good Smile is chummy with Crypton and told me that he will sort out getting permission for usage of Hatsune Miku. image ID#26013 Camera set up on dolly track and nearly time to start. image ID#26014 A few words with the director before starting. image ID#26015 Shooting starts. This is the intro to my slot. The camera moves in with lights down and as the camera comes closer the lights come on. This is done quite a few times. image ID#26016 After the first slot is done, the dolly tracks are moved and bits n pieces are re-arranged. image ID#26017 A huge heavy looking lens change. image ID#26018 Lighting is adjusted too. image ID#26019 The second slot is where I sit down and have somebody ask me questions. Here I'm being kitted out with a pin mic. Completely unrehearsed because they wanted me to sound natural which is why some of my answers sounded cheesy ^^; The man who was asking me stuff was Shunsuke Iwai who works at Wieden and Kennedy - check out his making-of at his burogu. He is an airplane otaku and can tell you which plane (type and configuration) landed at any given time @.@ image ID#26020 The lovely Junko-san from VA Entertainment fixes the balding hair ^^; image ID#26021 A few laughs before we start. The photo here is available in the Uchimizu photo article. Tokyo Hunter was with me on the day at the Uchimizu and took a couple of those shots. image ID#26022 Just noticed Miku's pantsu ^^; image ID#26023 The photo in the background here is in the Tokyo City View photo article. image ID#26024 Some fine tuning for the camera angle. image ID#26025 And Action! image ID#26026 Wifey has a look at the proceedings at the back of the studio. image ID#26027 Here I choose which photos I want to talk about. The key message in the commercial is about finding special moments hence the tag line "Find your next moment." image ID#26029 For the third slot I'm running around behind the screens with a very nice Nikon camera which I wanted to take home with me ^^; This photo is a fave of mine and you can see it and other similar ones in the Toyosu Photo Walk photo article. image ID#26030 Difficult to get good shots of the next slot. This device had a mirror at the bottom and top. The inside was filled with water. You can just about make out the projector to the left of the photo - the image is projected onto the bottom mirror, through the water, hits the top mirror and then is projected on the screen at the other end giving a Minority Report type look n feel that you saw in the clip below. Does anybody know what this device is called? Me forgot to ask. image ID#26031 And this is what it looked like - the actual CM will give you a better idea of the end effect. image ID#26032 The projectors they used for the screens were huge! image ID#26033 And the final slot is where I'm standing up talking about my photo memories. image ID#26034 Was asked to look serious ^^; image ID#26035 And thats a wrap for Danny! The staff need to stay behind to shoot the other two CM's after lunch. But before lunch its a group photo with the Wieden and Kennedy team, some folks from Nikon, the stylist and Timothy. image ID#26036 Kawaii zo! image ID#26037 And its time for lunch while watching Japan VS Korea Vs Aoi-chan. image ID#26038 A lot of time n effort n resources go into making commercials. "Otsukaresama!" is the greeting used for folks who are hard at work. image ID#26039 Chicken katsu bento for lunch. image ID#26040 Then its downstairs on the first floor of the warehouse for photos. image ID#26041 And a few snaps from the video. Starts off with a pan zoom. image ID#26042 When I take a photo, I usually think about how the viewer sees it and try to ensure there is something in the photo where one can identify the location. image ID#26043 Here is that Minority Report type visuals cut. Ended up with only a few seconds but shot it for quite a while. image ID#26044 A few bumps here n there but all zits have been removed from my ugly mug ^^; image ID#26045 And they weighed this much. image ID#26046 And were really soft n bouncy. image ID#26047 And if you push them they would rebound and hit you in the face. image ID#26048 Name that Nikon camera and lens. image ID#26049 Zettai Ryoiki is... image ID#26050 She only talks to me when people are not around. You must beleive me. image ID#26051 Nikon - Find your next moment. image ID#26052 I would be playing with my oppai all day long if I turned into a woman. image ID#26053 The CM is up at nikonnext.com and short versions may be viewable in your region on TV soon. The official site also has a few other photos of the making like this one. image ID#26054 Another shot of Timothy and myself going over what he needs. image ID#26055 Been looking for a new pair of glasses for a while. Been wearing this pair for a few years now. How often do you change your specs? image ID#26056 nikonnext.com also has the Japanese and I think they got Chinese versions too. image ID#26057 The translation turned out to be a bit different but interesting - "A moment of a day in the life of a figure." (kind of). And the next CM I'm going to appear in is the... Akihabara News - Gadgetry from Japan (Subscribe)Japan Probe - Japan news and entertainment (Subscribe)Kirainet.com - A geek in Japan (Subscribe) View the full sized images/comments for this item at dannychoo.com Feel free to join/add Danny Choo and see what else the little bugger is up to in his other networks.
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